Data visualization presents data in a graphical format which allows decision makers to see analytics presented visually. This way they can grasp difficult concepts or identify new patterns interactively. This means that you can explore ideas by using technology to drill down into the data, changing what data you see and how it’s processed.
? Data visualization is much more than just a splash of color and some pie charts. It is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns.
? Data visualization can help reveal insights in your data that you would have never seen otherwise. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.
? With advanced analytics behind it, you can process huge amounts of data at lightning speeds.
Why is data visualization important?
The human brain processes information visually. By using charts or graphs to visualize large amounts of complex data it’s easier than reading spreadsheets or text-based reports. Data visualization is a quick, easy way to convey concepts in a more intuitive manner allowing you to play around with different concepts with only a slight change in the underlying data.
Data visualization can also:
- Identify areas that need attention or improvement.
- Clarify which factors influence customer behavior.
- Help you understand which products to place where.
- Predict sales volumes.
Data Visualization and Discovery for Better Business Decisions Whitepaper
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